Cult Beauty

Salesforce integration for Cult Beauty

We participated in a large scale Salesforce Marketing Cloud integration for Cult Beauty.

The integration was executed in close cooperation with the data team that gathers, analyses and manages the data.

The application is based on multiple layers that include various technologies such as php, node.js, express and react.


Symfony Components

  • Introduction of Symfony components

  • Unit tests and functional tests

  • Optimisations on a large codebase

Salesforce Integration

  • Data and email integration with Salesforce Marketing Cloud

  • Transactional email API implementation

  • Marketing emails logic and configuration

Data & CRM Workflows

  • Data team support

  • Application level data logic

  • Implementation of triggers and workflows


Cult Beauty is an online cosmetics business based in London.

It was created more than 10 years ago and named as one of the fastest-growing business in the UK by the Sunday Times Fast Track 100.


PHP, Symfony, Salesforce

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