Salesforce integration for Cult Beauty
We participated in a large scale Salesforce Marketing Cloud integration for Cult Beauty.
The integration was executed in close cooperation with the data team that gathers, analyses and manages the data.
The application is based on multiple layers that include various technologies such as php, node.js, express and react.
Introduction of Symfony components
Unit tests and functional tests
Optimisations on a large codebase
Data and email integration with Salesforce Marketing Cloud
Transactional email API implementation
Marketing emails logic and configuration
Data & CRM Workflows
Data team support
Application level data logic
Implementation of triggers and workflows
Cult Beauty is an online cosmetics business based in London.
It was created more than 10 years ago and named as one of the fastest-growing business in the UK by the Sunday Times Fast Track 100.