Cult Beauty

Salesforce integration for Cult Beauty

Cult Beauty is an online cosmetics business based in London.

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Technology

  • PHP
  • Symfony
  • Salesforce

Services applied

  • E-Commerce
  • Salesforce Integration
  • Data & CRM logic

We participated in a large scale Salesforce Marketing Cloud integration for Cult Beauty.

The integration was executed in close cooperation with the data team that gathers, analyses and manages the data.

The application is based on multiple layers that include various technologies such as php, node.js, express and react.

Codebase optimisation

  • Introduction of Symfony components

  • Unit tests and functional tests

  • Optimisations on a large codebase

Salesforce Integration

  • Data and email integration with Salesforce Marketing Cloud

  • Transactional email API implementation

  • Marketing emails logic and configuration

Data & CRM Workflows

  • Data team support

  • Application level data logic

  • Implementation of triggers and workflows

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