YYT

Contentful development agency

We're a Contentful agency: 20+ Contentful launches for fintech, food, beauty and commerce brands. We build on Contentful for teams that need to compose complex pages and manage their own content: structured models, a clean API layer, and a front end built for performance and SEO.

Brand photography from three of our Contentful clients: Shine, Deli Kitchen and Ever/Body
What we do

Contentful, end to end

We use Contentful as the standalone CMS for content sites and as the content layer of the eCommerce storefronts we build.

  • Website builds

    Marketing and content sites on Next.js and React, built for performance and SEO.

  • Content modeling

    Content types, references and validations, designed around how your team publishes and what the site needs to grow into.

  • Migrations

    Moving off WordPress, Prismic, DatoCMS or a bespoke CMS, including the content mapping and the redirects.

  • Integrations

    Contentful alongside Shopify, search, PIM, translation and analytics.

Case studies
Close-up of a woman's face and skin

Ever/Body

Cosmetic dermatologyContentful

Listing and detail pages, an events page and a new navigation, built on Contentful with React and Next.js.

A Deli Kitchen sourdough wheat and rye flatbread pack against a yellow sunburst background

Deli Kitchen

Food & beverageNext.js + Contentful

WordPress to Next.js rebuild for a UK flatbread brand, timed with a major brand refresh.

Our work

Selected Contentful projects

  • Shine — business banking

    A full rebrand and a migration from DatoCMS to Contentful, delivered alongside Shine's own engineering team. We modeled the content, moved it across, and shipped the new brand.

  • Yapily — open banking infrastructure

    As part of Yapily's website build, we created a custom Contentful app that translates content automatically using the Google Translate API, with a mechanism to update translations, so the marketing team can publish into new markets.

  • Parameta Solutions — financial data

    Ongoing marketing development, a custom Salesforce integration for lead forms, and advanced data attribution.

  • Content infrastructure for commerce

    On composable commerce builds for Kimai, Published By and Jupiter, we model the content in Contentful and compose it into the storefront: product page content, editorial hubs and campaign pages, with technical optimization for SEO.

What clients say
“Great experience — the relationship with the team was excellent, they were super reactive and delivered at the set date. Nice to work with a modern and dynamic agency!”
Jeremy Jones
CEO, Yelo Partners
The stack we build on

A modern stack, industry-leading partners

A highly customizable, API-first content platform — and our CMS of choice for content-led builds.

Contentful

Cloud hosting for modern web applications and static websites.

Netlify

The javascript library we build every interface with.

React

The javascript runtime behind our custom engines and integrations.

Node.js

The leading cloud computing platform.

Amazon Web Services

Next.js enables us to create full-stack web applications by extending the latest React features.

Next.js

How we work

Embedded team, or defined delivery

Embedded team

Senior developers and technical leads with strong eCommerce expertise, joining your team long-term.

Project delivery

Defined builds — replatforms, redesign implementations, integrations, technical SEO and performance optimization.

15years in eCommerce
70brands supported
5+ yearsyrslongest client partnerships
FAQ

Common questions

Will our marketing team be able to publish without developers?

That's usually the point. We design the content models and build reusable components so your team can compose pages themselves, not just edit text in a template. Where something genuinely needs a developer, you have one: we work in your Slack, and the same people who built the site handle the changes.

How do you handle multiple languages and markets?

Contentful's localization, content models built for translation from the start, and automation where it saves time. For Yapily we built a custom Contentful app that translates content automatically using the Google Translate API, with a mechanism to update translations, so their marketing team can publish into new markets without a translation vendor.

Is Contentful the right choice for us?

Not always, and we'll tell you if it isn't. Contentful earns its place when you need structured content used across several places or markets, and a team that composes pages rather than just editing them. If you publish a handful of pages a year, or everything lives inside Shopify already, a simpler setup will cost less and do the job. We've also worked with Sanity, Prismic and bespoke systems, so the recommendation isn't fixed before we've looked.

Who owns the code and content afterwards?

You do. Everything lives in your Contentful space and your repositories, documented so another team could pick it up. We work with plenty of clients who have their own developers, and several of our projects have been delivered alongside an in-house team.

Working with us

What to expect

  • Shared Slack channel

    Daily communication with the developers doing the work — no ticket queue in between.

  • Weekly or monthly calls

    A regular cadence to plan and schedule the work, at whatever rhythm suits your team.

  • Urgent support

    We are always reachable when something can't wait.

What we build

Our expertise

YYT delivers bespoke eCommerce experiences thanks to our technology expertise with the main eCommerce platforms, content management systems and marketing service providers.

Shopify

Service — Storefront & frontend
  • Plus builds & replatforms
  • Checkout extensibility
  • Hydrogen storefronts

Software

Service — Software development
  • Integrations and middleware
  • APIs and backend services
  • Infrastructure and hosting
Get in touch

No pitch deck. Just a technical conversation.

Book a call with a technical lead. We'll look at your stack, your roadmap, and where we'd start.

Book a call