YYT

Headless eCommerce agency

We build headless storefronts on Shopify and Contentful, and we’ll tell you when a Shopify theme would serve you better. Headless earns its place when you need something a theme can’t do: complex content structures, several markets on one codebase, or a front end shared across channels.

Our framework

A flexible framework for headless commerce

We built a proprietary eCommerce storefront based on a set of UI components for headless commerce.

Headless explained

What a headless build changes

Front end

The storefront is its own application, built with React, and talks to the commerce platform and the CMS through their APIs.

Front end

The storefront is its own application, built with React, and talks to the commerce platform and the CMS through their APIs.

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Theme or headless

For most brands, a theme is the right call

A well-built Shopify theme is faster to launch, cheaper to run and works with the whole app ecosystem. We go headless when a brand needs something a theme can’t do, and we’ll say so when it doesn’t.

Shopify development · Headless approach vs Shopify theme · All services

Selected work
Kimai storefront

Kimai

Fine jewelryShopify Plus + Contentful

A headless Shopify Plus and Contentful storefront across four international markets for a fine jewelry brand.

Published By storefront

Published By

3D bags and accessoriesShopify + Contentful

A headless Shopify storefront with a React front end and a custom 3D bag animation.

Dundas London storefront

Dundas London

Menswear fashionMagento 2 + Contentful

A headless storefront with a React front end on Magento 2 and Contentful, with shoppable images in articles.

Get in touch

No pitch deck. Just a technical conversation.

Book a call with a technical lead. We'll look at your stack, your roadmap, and where we'd start.

Book a call