E-Commerce Agency

Crafting next generation eCommerce

We design and develop eCommerce sites for online brands.
Contact usContact usContact us

We help DTC brands with all their development needs

We work with brands in the UK, the US and Europe, building bespoke solutions to drive performance and sales.

Dundas London
What we do

Learn more about who we are

What we do

We are a London based development team passionate about eCommerce. With 10+ years of experience and at the forefront of innovation, we are a leading eCommerce agency specialised in delivering engaging experiences for online brands.

Why you should develop your website with YYT

We are experienced developers

With 10+ years of experience, we are eCommerce development experts with a successful track record of delivering quality websites and bespoke development for brands.

DTC brands are our speciality

Our speciality in DTC means that we move fast, implementing the tools that you need to succeed and making recommendations to accelerate your growth.

We are used to working with startups

We work with brands of all sizes. From launching your brand to developing internationally, or scaling up your operations, we are here to help.

We fully integrate with your team

We open a shared slack channel with each client and communicate regularly. We are always available if anything urgent comes up.


Ross Goodhart, Founder / Co-CEO at Jupiter

YYT has provided incredible dev work for us over the past few years. Their team is top notch!

- Ross Goodhart, Founder / Co-CEO at Jupiter

Let's talk shop

How we can help you

New site

Website development

  • Bespoke theme development & headless storefront

  • Marketing integrations (Klaviyo, Yotpo, Gorgias etc)

  • App development, custom integrations

Scaling up


  • Conversion rate optimisation

  • Landing page design and development

  • Site performance optimisation, technical SEO

Case study - Kimaï

Case study


We initially helped Kimaï with a full website redevelopment for their 3 international sites on Shopify. Since then, we have been supporting the brand on an ongoing basis to help with a number of initiatives dedicated to improving conversions, SEO, promotions, landing pages etc.

Shopify and Shopify Plus

Learn more about our Shopify expertise and how we can help your brand scale with Shopify and Shopify Plus.

Shopify DevelopmentShopify DevelopmentShopify Development


Learn more about our Contentful expertise and how we use this API-first CMS to deliver engaging experiences.

Contentful DevelopmentContentful DevelopmentContentful Development

Bespoke development

Software development is at the core of everything we do - from apps to bespoke integrations and API development at scale.

Software developmentSoftware developmentSoftware development

Platform partners

We use a modern technology stack and we partner with industry leading platforms.



Shopify provides core eCommerce features and an optimised checkout for online brands.

What to expect when working with us

  • SlackShared slack channel for daily communication
  • CalendarWeekly or monthly calls to schedule the work
  • WhatsappWe are always available for urgent support

Have a project in mind?

Our team is here to advise on all things eCommerce. Get in touch and let's have a chat!

How to choose an eCommerce platform?

Review and comparison of the most popular eCommerce platforms.
How to choose an eCommerce platform?

Headless approach vs Shopify theme

Comparison of the headless approach vs Shopify theme development for eCommerce.
Progressive Web Apps
Headless approach vs Shopify theme

6 brands that switched to Progressive Web Apps

Review of some of the most iconic brand websites that switched to PWA in recent years.
Progressive Web Apps
6 brands that switched to Progressive Web Apps

How we can help

  • check

    Designing and building a new site

  • check

    New features development

  • check

    Site speed and conversion rate optimisation

  • check

    Technical optimisation for SEO

  • check

    eCommerce strategy and marketing

  • check

    Ongoing maintenance and support

YYT built our new Shopify website from scratch in only 2 months. We were impressed by their level of expertise and flexibility.
Jessica Warch
Jessica Warch
Co-Founder & CEO at Kimaï