How we use context-aware AI to design and build websites
How we design and build websites with context-aware AI: what it means, what it caught on our own site, and what it changes for your next project.
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eCommerce insights
Practical guides on Shopify, Contentful, headless architecture, performance, SEO, CRO and AI. Filter by topic, or read straight through.
Articles
Featured
eCommerce SEO audit: how technical findings shape the strategy
How an eCommerce SEO audit works: technical checks, keyword research, metadata, directories and AI visibility, and how the findings shape the strategy.
All articles
eCommerce CRO and UX audit: what we check
What an eCommerce CRO and UX audit covers: analytics, speed, navigation, product pages, checkout and design, and how we turn findings into fixes.
Headless vs Shopify theme: which one your store needs
Headless Shopify or a Shopify theme? Costs, speed, apps, SEO and team impact compared, and how to tell which one your store needs.
How to choose an eCommerce platform for a growing DTC or B2B business
How to choose an eCommerce platform for a growing DTC or B2B business: Shopify Plus, Magento, Salesforce, BigCommerce or custom, compared.
What is Contentful? A practical guide for marketing and tech teams
What Contentful is, how it works, what it costs and when it’s the right CMS, explained by developers who have launched 20+ Contentful sites.
Website performance for eCommerce: how to measure and improve speed
How to measure and improve eCommerce site speed: Core Web Vitals, the tools we use, and the fixes that make the biggest difference on Shopify.
A/B testing on Shopify: tools, sample sizes and what to test first
How to run A/B tests on Shopify: what to test, which tools to use, how long to run a test and how to read results without fooling yourself.
AI for eCommerce: practical uses that work today
Practical uses of AI in eCommerce today: site search, product content, customer support, internal tools and development, and where to start.
Shopify subscription apps: how to choose the right one
Choosing a Shopify subscription app: Recharge, Skio, Stay.ai and Loop compared on pricing, customer portals and how easily you can switch later.
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