Blog

eCommerce resources

Marketing and technical resources about eCommerce.

A/B tests for eCommerce: Why and how to run A/B tests on your site

A guide to A/B testing in eCommerce: What, why and how?
CRO
A/B tests for eCommerce: Why and how to run A/B tests on your site

Shopify subscription apps: a guide to choosing the best app for your subscription business

Overview of some of the best apps and tools to offer subscriptions on your website.
Apps
Shopify subscription apps: a guide to choosing the best app for your subscription business

Headless approach vs Shopify theme

Comparison of the headless approach vs Shopify theme development for eCommerce.
Progressive Web Apps
Headless approach vs Shopify theme

How to choose an eCommerce platform?

Review and comparison of the most popular eCommerce platforms.
Apps
How to choose an eCommerce platform?

Benefits of using an API-first CMS: the case of Contentful

Benefits of using Contentful and how an API-first CMS differs from traditional CMS.
CMS
Benefits of using an API-first CMS:  the case of Contentful

Why are PWAs best for eCommerce?

On the benefits of using PWAs for eCommerce.
Progressive Web Apps
Why are PWAs best for eCommerce?

Innovation: Brands nailing it with Augmented Reality

Review of exciting brand projects using Augmented Reality.
Innovation
Innovation: Brands nailing it with Augmented Reality

6 brands that switched to Progressive Web Apps

Review of some of the most iconic brand websites that switched to PWA in recent years.
Progressive Web Apps
6 brands that switched to Progressive Web Apps

Website performance: why does it matter?

Why is performance so important for eCommerce and how it impacts SEO, UX and conversions.
Web Performance
Website performance: why does it matter?

How to measure website performance?

Tips on how to measure the performance the website.
Web Performance
How to measure website performance?

Website performance optimisation

Key technical aspects of website performance optimisation.
Web Performance
Website performance optimisation

What is a Progressive Web App?

Definition of PWAs or Progressive Web Apps.
Progressive Web Apps
What is a Progressive Web App?

How we can help

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    Designing and building a new site

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    New features development

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    Site speed and conversion rate optimisation

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    Technical optimisation for SEO

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    eCommerce strategy and marketing

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    Ongoing maintenance and support

YYT built our new Shopify website from scratch in only 2 months. We were impressed by their level of expertise and flexibility.
Jessica Warch
Jessica Warch
Co-Founder & CEO at Kimaï