AI tools for eCommerce
The AI tools available for eCommerce, and the pros and cons of using them.
From the team
eCommerce insights
Practical guides on Shopify, Contentful, headless architecture, performance and CRO. Filter by topic, or read straight through.
Articles
Featured
Shopify subscription apps: a guide to choosing the best app for your subscription business
A comparison of Shopify subscription apps, including Skio, Recharge and Stay.ai, and how to choose one.
All articles
A/B tests for eCommerce: why and how to run A/B tests on your site
What A/B testing is, why it matters for eCommerce and how to analyze the results.
Headless approach vs Shopify theme
A comparison of headless and Shopify theme builds: cost, performance, apps, SEO and budget.
How to choose an eCommerce platform
How to choose an eCommerce platform, with a comparison of Shopify, Magento, Swell and other options.
Benefits of using an API-first CMS: the case of Contentful
What an API-first CMS is and the benefits Contentful brings to marketing and content teams.
Why are PWAs best for eCommerce?
Why progressive web apps suit eCommerce: speed, discoverability and conversion.
Innovation: brands nailing it with Augmented Reality
Brands using augmented reality in eCommerce, from try-on filters to augmented showrooms.
6 brands that switched to Progressive Web Apps
Six brands that moved to progressive web apps, and why each made the switch.
Website performance: why does it matter?
Why website performance matters for first impressions, user experience and search rankings.
How to measure website performance
The tools and key metrics for measuring website performance.
Website performance optimization
Server and client-side techniques for improving website performance.
What is a Progressive Web App?
What a progressive web app is and how it differs from a native app.
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