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eCommerce resources
Marketing and technical resources about eCommerce.
How AI is changing the way we code?
Discover how AI is transforming coding at YYT — boosting productivity, enhancing prototyping, and reshaping developer workflows.
AI
AI tools for eCommerce
Helpful AI tools to enhance customer support, Shopify, image optimization, and SEO.
AI
A/B tests for eCommerce: Why and how to run A/B tests on your site
A guide to A/B testing in eCommerce: What, why and how?
CRO
Shopify subscription apps: a guide to choosing the best app for your subscription business
Overview of some of the best apps and tools to offer subscriptions on your website.
Apps
Headless approach vs Shopify theme
Comparison of the headless approach vs Shopify theme development for eCommerce.
Progressive Web Apps
How to choose an eCommerce platform?
Review and comparison of the most popular eCommerce platforms.
Apps
Benefits of using an API-first CMS: the case of Contentful
Benefits of using Contentful and how an API-first CMS differs from traditional CMS.
CMS
Innovation: Brands nailing it with Augmented Reality
Review of exciting brand projects using Augmented Reality.
Innovation
6 brands that switched to Progressive Web Apps
Review of some of the most iconic brand websites that switched to PWA in recent years.
Progressive Web Apps
Website performance: why does it matter?
Why is performance so important for eCommerce and how it impacts SEO, UX and conversions.
Web Performance
How to measure website performance?
Tips on how to measure the performance the website.
Web Performance
Website performance optimisation
Key technical aspects of website performance optimisation.
Web Performance
How we can help
Designing and developing a new site
New features development
Site speed and conversion rate optimisation
Technical optimisation for SEO
eCommerce strategy and marketing
Ongoing maintenance and support
YYT built our new Shopify website from scratch in only 2 months. We were impressed by their level of expertise and flexibility.
Jessica Warch
Co-Founder & CEO at Kimaï