We are a team of developers based in London, with experience developing bespoke jewelry websites for brands in the US, the UK, and Europe.
We specialize in designing and developing bespoke shopping experiences and unique features for jewelry brands (e.g.: engagement rings, engraving, appointment booking). We primarily work with Shopify and Shopify Plus, but we can also assist with any other eCommerce platform.
We have successfully helped international jewelry brands such as Kimaï, Cast, Héloïse & Abélard, and Raemi.
Our experience in the jewelry industry enables us to build robust features to support your brand, such as:
Engagement ring structure, customization, and responsive selection toolbar
Custom engraving with character limits and restrictions
Integration with third-party calendar applications and CRMs for appointment booking
Bespoke product details page (PDPs) templates for jewelry and engagement rings products
Return and delivery time logic based on customization, product type, etc
Advanced search & filters
"Send to a friend" flow and logic
We use modern eCommerce platforms, content management systems, and third-party applications such as:
Shopify and Shopify Plus
Klaviyo
Algolia
HubSpot
Pipedrive
Contentful
We initially helped Kimaï with a full website redevelopment for their 3 international sites on Shopify. Since then, we have been supporting the brand on an ongoing basis to help with a number of initiatives dedicated to improving conversions, SEO, promotions, landing pages etc.
We are impressed by YYT communication style and how hands-on they are. It feels like an in-house team.
We have helped Cast refine their mobile and desktop shopping experience and increase their conversion rate, thanks to a series of strategic optimizations, including: Product Details Page (PDP) UX/UI improvements, ring size selection, stock management logic, Product Listing Pages (PLPs) structure update with advanced filters, and a bespoke free gift with purchase application.
We partner with industry-leading platforms and leverage a modern technology stack for eCommerce.
Send us a message and let's discuss how we can help your brand.
YYT delivers bespoke eCommerce experiences thanks to our technology expertise with the main eCommerce platforms, content management systems and marketing service providers.
Designing and developing a new site
New features development
Site speed and conversion rate optimisation
Technical optimisation for SEO
eCommerce strategy and marketing
Ongoing maintenance and support