Revealing women’s beauty through time

We designed and developed an eCommerce PWA for Apnée with Swell and Contentful.

Apnée believes that beauty comes from within. Knowing that nutrition affects skin’s appearance, the Paris-based brand offers supplements with marine collagen and natural anti-aging active ingredients, to allow women to regain radiant, plump skin.

Apnée approached us to help them launch their eCommerce site with a modern design and progressive web app development approach.


  • Swell
  • Contentful
  • Klaviyo


  • UX/UI Design
  • Swell development
  • PWA
  • Subscriptions
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Website design and development

Website design and development

To reflect the core values of the brand, we wanted the website to  embody beauty, elegance and simplicity. With our UX/UI designer, we created a minimalist look inspired by fashion magazines that highlights Apnee's Parisian roots and vintage imagery.

The finer details were taken into consideration to enhance the experience:

  • Upon scroll, the transparent logo drifts down each page

  • On the homepage, we added a rolling carousel that seamlessly showcases products

  • Videos, iconography and large fonts added more texture and character

  • A stylish Instagram grid gave the effect of polaroids

Dynamic content

Dynamic content

The ingredients inside Apnée's products are the star of the show. So we built a whole page dedicated to the benefits of each key ingredient in their formulas. A fully dynamic layered photo grid with captions was created using content fields in the CMS.



We used Swell native subscriptions to support product subscriptions as well as one-off orders. A custom 3PL integration was developed to automate fulfilment.

Apnee homepage
Homepage ingredients
Apnee homepage social feed
Social feed
Ingredients page
Ingredients Page

Let's talk about your project!

Our team is here to advise on all things eCommerce. Get in touch and we will schedule a call to discuss your project.

How we can help

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    Designing and building a new site

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    New features development

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    Site speed and conversion rate optimisation

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    Technical optimisation for SEO

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    eCommerce strategy and marketing

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    Ongoing maintenance and support

YYT built our new Shopify website from scratch in only 2 months. We were impressed by their level of expertise and flexibility.
Jessica Warch
Jessica Warch
Co-Founder & CEO at Kimaï