Apnée believes that beauty comes from within. Knowing that nutrition affects skin’s appearance, the Paris-based brand offers supplements with marine collagen and natural anti-aging active ingredients, to allow women to regain radiant, plump skin.
Apnée approached us to help them launch their eCommerce site with a modern design and progressive web app development approach.
To reflect the core values of the brand, we wanted the website to embody beauty, elegance and simplicity. With our UX/UI designer, we created a minimalist look inspired by fashion magazines that highlights Apnee's Parisian roots and vintage imagery.
The finer details were taken into consideration to enhance the experience:
Upon scroll, the transparent logo drifts down each page
On the homepage, we added a rolling carousel that seamlessly showcases products
Videos, iconography and large fonts added more texture and character
A stylish Instagram grid gave the effect of polaroids
The ingredients inside Apnée's products are the star of the show. So we built a whole page dedicated to the benefits of each key ingredient in their formulas. A fully dynamic layered photo grid with captions was created using content fields in the CMS.
We used Swell native subscriptions to support product subscriptions as well as one-off orders. A custom 3PL integration was developed to automate fulfilment.