Apnée believes that beauty comes from within. Knowing that nutrition affects skin’s appearance, the Paris-based brand offers supplements with marine collagen and natural anti-aging active ingredients, to allow women to regain radiant, plump skin.
Apnée approached us to help them launch their eCommerce site.
01Website design and development
To reflect the core values of the brand, we wanted the website to embody beauty, elegance and simplicity. We created a minimalist look inspired by fashion magazines, highlighting Apnée's Parisian roots and vintage imagery.
The finer details were taken into consideration to enhance the experience:
Upon scroll, the transparent logo drifts down each page
On the homepage, we added a rolling carousel that seamlessly showcases products
Videos, iconography and large fonts added more texture and character
A stylish Instagram grid gave the effect of polaroids
02Dynamic content
The ingredients inside Apnée's products are the star of the show. So we built a whole page dedicated to the benefits of each key ingredient in their formulas. A fully dynamic layered photo grid with captions was created using content fields in the CMS.
03Subscriptions
We used Swell native subscriptions to support product subscriptions as well as one-off orders. A custom 3PL integration was developed to automate fulfillment.
04Homepage
05Ingredients
06Social feed
07Ingredients Page
