We participated in a large scale Salesforce Marketing Cloud integration for Cult Beauty.
The integration was executed in close cooperation with the data team that gathers, analyzes and manages the data.
The application is based on multiple layers that include various technologies such as PHP, Node.js, Express and React.
01Salesforce Marketing Cloud
The Salesforce integration covered the following aspects:
Data and email integration with Salesforce Marketing Cloud
Transactional emails API implementation
Marketing emails logic and configuration
02Data & CRM workflows
CRM Workflows were implemented in conjunction with the data team:
Data team support
Application level data logic
Implementation of triggers and workflows
03Codebase optimization
As part of our work, we introduced a series of optimizations and improvements to the PHP codebase, including:
Introduction of Symfony components
Unit tests and functional tests
Optimizations of a large codebase
