Cult Beauty
Cult Beauty

Salesforce integration

Cult Beauty is an online cosmetics business based in London.

We participated in a large scale Salesforce Marketing Cloud integration for Cult Beauty.

The integration was executed in close cooperation with the data team that gathers, analyses and manages the data.

The application is based on multiple layers that include various technologies such as PHP, Node.js, Express and React.


  • PHP
  • Symfony
  • Salesforce


  • eCommerce development
  • Salesforce Integration
  • Data & CRM logic
  • Email Marketing
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Salesforce Marketing Cloud

Salesforce Marketing Cloud

The Salesforce integration covered the following aspects:

  • Data and email integration with Salesforce Marketing Cloud

  • Transactional emails API implementation

  • Marketing emails logic and configuration

Data & CRM workflows

Data & CRM workflows

CRM Workflows were implemented in conjunction with the data team:

  • Data team support

  • Application level data logic

  • Implementation of triggers and workflows

Codebase optimisation

Codebase optimisation

As part of our work, we introduced a series of optimisations and improvements to the PHP codebase, including:

  • Introduction of Symfony components

  • Unit tests and functional tests

  • Optimisations of a large codebase

Let's talk about your project!

Our team is here to advise on all things eCommerce. Get in touch and we will schedule a call to discuss your project.

How we can help

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    Designing and building a new site

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    New features development

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    Site speed and conversion rate optimisation

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    Technical optimisation for SEO

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    eCommerce strategy and marketing

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    Ongoing maintenance and support

YYT built our new Shopify website from scratch in only 2 months. We were impressed by their level of expertise and flexibility.
Jessica Warch
Jessica Warch
Co-Founder & CEO at Kimaï