Founded in 1845 by Jules Lachaume, Maison Lachaume has been synonymous with elegance, creativity, and refinement in the world of floristry for over a century. As the favored florist of Napoleon III’s court and a cultural icon in Paris, Lachaume continues to serve European royalty, haute couture figures, and renowned artists from its historic boutique on rue Royale. Today, under the leadership of Stéphanie Primet and Caroline Cnocquaert, the brand’s legacy thrives, combining tradition with modern artistry.
We redesigned and rebuilt Lachaume's online store.
01Maison Lachaume
02Website redesign and restructuring
For Lachaume, we shortlisted Shopify themes that fit the brief, then customized the chosen one around Lachaume's new identity. The overall theme design was centered around a white and black color palette to complement Lachaume's new logo.
Homepage: We utilized large, authentic imagery in a sliding hero banner to immerse customers and capture their attention.
Product Listings: All product listings featured packshots and authentic images with hover effects, designed to enhance product understanding and increase click-through rates.
Category Pages: Each category page maintained a cohesive hero design along with an introduction, ensuring consistency across the entire site.
Product Pages: At the client’s request, we developed a compact layout with only essential information, allowing a clean and focused look where the product itself takes center stage.
About & Store Pages: These pages were built in a card-style format, combining images and text to allow a smooth scrolling experience that keeps the reader engaged in Lachaume’s story.
03Delivery Date Selection
Fresh Flowers Delivery Date Selection
A unique feature is the Fresh Flowers calendar, which we built specifically for online floral deliveries. It allows customers to select specific delivery dates and times for their fresh flower purchases directly in the cart.
04Multilingual & Multi-Currency Support
To target not only French customers but also a global audience, Lachaume wanted to offer content in both French and English. We integrated a language switcher in the navigation and footer, allowing users to easily toggle between languages. Additionally, we implemented a currency switcher, enabling transactions in three currencies—USD, EUR, and GBP—so customers can shop seamlessly.
05Dynamic Shipping Options & Costs Integration
To enhance the customer experience and streamline Lachaume’s store management, we developed a dynamic system to display shipping availability and costs based on product categories and destinations. By utilizing Shopify plugins and various apps, we ensured that customers receive accurate shipping information in real time.
06Product Listing Page & language switcher
07Product Details Page & Multi-Currency feature
08Mini Cart
Customers can select their delivery date and time in the cart.