Dundas London is a fashion retailer that sells linen shirts.
The website is built with Magento 2 for the eCommerce features and Contentful for the content. The frontend is a progressive web app built with React and GraphQL.
This approach enabled us to create a reliable, fast and engaging user experience on desktop and mobile devices.
The Progressive Web App is based on a Magento 2 Headless implementation leveraging native Magento features such as:
Cart Price Rules
Stripe and Paypal were implemented to process payments on the frontend.
For maximum flexibility all the content is managed in Contentful. The custom Content Types that we created include: blog articles, a discovery section, and dynamic content blocks across the website. Additional fields for each page were configured to provide autonomy on the core technical SEO elements such as the page title and meta description.
One of the most exciting features that we developed for the website is the ability to generate shoppable images embedded in the the blog articles and discovery sections. Thanks to that feature, users can add a product to their basket while browsing blog articles. This is one of the advantages of the PWA approach for eCommerce: it gives us the flexibility to integrate the online shop and content sections seamlessly.
The website is a Progressive web app that delivers a fast and engaging user experience under all network conditions and across all device types (desktop, tablet, mobile etc). It delivers amazing results in terms of performance and a Google Lighthouse score greater than 90/100. This excellent result would not have been achievable with legacy eCommerce technology or using Magento 2 frontend.
Users can add products to their basket from the news and discovery articles.
Add to basket popup opened by clicking on a shirt from a news article image.
Designing and building a new site
New features development
Site speed and conversion rate optimisation
eCommerce strategy and marketing
Ongoing maintenance and support