Dundas London

Linen Shirts eCommerce Website

Dundas London is a fashion retailer that sells linen shirts.

Visit website


  • Magento 2
  • Contentful
  • React

Services applied

  • eCommerce
  • Progressive Web App
  • Shoppable Images

We created a next generation shopping experience for Dundas London.

The website is built with Magento 2 for the eCommerce features and Contentful for the Content. The Frontend is a Progressive Web App built with Gatsby, React and Graphql.

This approach enabled us to create a reliable, fast and engaging user experience on desktop and mobile devices.


  • Configurable Products and Orders in Magento 2

  • Coupon codes

  • Stripe and Paypal integration

Content Management

  • Content managed in Contentful

  • "Shoppable images" with configurable pin positions

  • SEO optimisation

Progressive Web App

  • Reliable, Fast and Engaging User Experience

  • Google Lighthouse performance score greater than 90/100

  • Frontend built with Gatsby, React and Graphql

Users can add products to their basket from the News and Discovery articles.

Add to basket popup opened by clicking on a shirt from the News article image.

Related Projects


Ethical Jewellery eCommerce



eCommerce Development

Magento 2 EELaunchDarklyAlgolia

Cult Beauty

Salesforce Integration