Héloïse & Abélard
Héloïse & Abélard

Conscious, eternal jewellery

Redesign and development of jewellery product pages

The Background

Héloïse & Abélard is an ethical jewelry house founded on the upcycling of diamonds and 18 carat recycled gold. They believe in the romance of eternal jewellery that carries a story. Made in Paris in a traditional jewellery workshop, the brand sells rings, necklaces, bracelets and custom made pieces.

They asked us to help them redesign their product pages to improve the user experience and drive conversions.


  • Shopify


  • UX/UI Design
  • eCommerce
  • Product Page
  • Development
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Product Page Redesign

Using Héloïse & Abélard’s striking brand guidelines, we achieved the balance between showcasing their bright, playful colours whilst maintaining a luxury feel.

The product page redesign achieved many goals:

  • Mobile first approach to drive conversions

  • Provided an improved user experience to help customers select their customisations and add to cart

  • An information architecture that made it easier to navigate various customisation options and information (e.g ring size, ring colour, ring box and engravings)

  • Linked content from across the site into the page

  • A large four product photo grid featuring video 

YYT did an amazing job on our website. Excellent quality, good communication and right timing, what else could we ask for?
- Héloïse Schapiro, Founder of Héloïse & Abélard

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