Héloïse & Abélard is an ethical jewellery house founded on the upcycling of diamonds and 18 carat recycled gold. They believe in the romance of eternal jewellery that carries a story. Made in Paris in a traditional jewellery workshop, the brand sells rings, necklaces, bracelets and custom made pieces.
They asked us to help them redesign their product pages to improve the user experience and drive conversions.
Using Héloïse & Abélard’s striking brand guidelines, we achieved the balance between showcasing their bright, playful colours whilst maintaining a luxury feel.
YYT did an amazing job on our website. Excellent quality, good communication and right timing, what else could we ask for?
Designing and building a new site
New features development
Site speed and conversion rate optimisation
Technical optimisation for SEO
eCommerce strategy and marketing
Ongoing maintenance and support