Jupiter is a DTC haircare brand with more than 500,000 customers, selling shampoo, conditioner, serum and masks for dandruff and dry scalp, and stocked at Target.
The website is a headless build, leveraging Shopify Plus eCommerce features and Contentful for the content.
Products are sold as single products, as part of a set or via subscriptions using Skio.
01Headless storefront on Shopify Plus
We have built a headless storefront to deliver a fast, modern and engaging user experience for the brand. This approach enabled us to leverage the power of Shopify Plus for the eCommerce features, and Contentful for the content management system.
Website replatforming
Shopify scripts for discounts
Skio subscriptions
Advanced data tracking
Conversion rate optimization
Stamped reviews
Quiz integration with Klaviyo
Prismic to Contentful migration
Ongoing development support
02Product page
Products are sold as a one-time purchase or as a subscription. Subscribers get 15% off every subscription order and a free scalp brush.
03Cart
Cart discounts, free shipping and a free gift with purchase are triggered by the cart total.
We've run four Black Friday and Cyber Monday campaigns for Jupiter, with cart promotions and landing page development for each.
04Quiz
The quiz qualifies each visitor and routes them to a matched regimen based on their hair and scalp type. Answers are saved to Klaviyo custom fields, which drive bespoke email flows that serve content for each hair and scalp type.
05Prismic to Contentful migration
As part of a technology upgrade, we migrated Jupiter's site content from Prismic to Contentful, the CMS behind the headless storefront, with 301 redirects from every old URL to its new one.
06Reviews
We integrated Stamped for review collection and display, supporting the social proof a DTC brand relies on as it grows. Jupiter now holds a 4.9 rating from more than 50,000 reviews.