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Les Belles Heures: Shopify setup and theme customization for a Paris scarf brand

Custom Shopify theme development for a Paris-based fashion startup selling scarves worldwide.

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Woman in a yellow striped bikini relaxing on a sun lounger by the sea
On this page01Shopify configuration
  1. 01Shopify configuration
  2. 02Shopify theme
  3. 03SEO & marketing
  4. 04Les Belles Heures Collabs

Les Belles Heures is a fashion startup based in Paris that designs and produces high-end foulards between France and Italy.

01Shopify configuration

We helped the startup with the key Shopify configuration:

  • Catalog

  • Shipping methods

  • Payment methods

Woman in a yellow bikini and orange headscarf lying on a striped sun lounger by the sea, a woven orange bag beside her

02Shopify theme

Shopify enabled the startup to start selling quickly with a custom Shopify theme. The customizations we built covered:

  • Custom navigation

  • Dynamic collection pages with custom packshot images on mouse over

  • Custom product details page block and metafields

  • Animated messaging

Red and white striped shirt with a green and white silk scarf knotted at the collar

03SEO & marketing

In terms of SEO and marketing, we helped Les Belles Heures with:

  • Technical SEO optimization

  • Content strategy

  • Recommendations on the SEM strategy and Facebook Ads

Close-up of a green and white striped silk scarf twisted into a swirl

04Les Belles Heures Collabs

The Les Belles Heures collaborations page — a model poolside wearing a printed silk scarf as a headwrap, above a grid of six scarf designs
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